Evolve or Evaporate: Can Measurement Keep Up with Streaming?

Name: Evolve or Evaporate: Can Measurement Keep Up with Streaming? — CIMM East
Start: 2024-04-03T09:35:00-0400
End: 2024-04-03T10:05:00-0400

Wednesday, April 3, 2024
9:35 AM 10:05 AM

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Panel

The CEOs of the “big four” currency-grade measurement providers will share their perspectives and predictions for the US measurement and currency landscape at a time of tremendous change for the industry.

Speakers
Jon Watts Managing Director, CIMM
Karthik Rao CEO, Nielsen
Jon Carpenter CEO, Comscore
Peter Liguori Executive Chairman, VideoAmp
Sean Muller Founder & CEO, iSpot

Evolve or Evaporate: Can Measurement Keep Up with Streaming?

Metrics, Media Trading & Market Caps in the Streaming Era

Who Needs Measurement? Buyers Want Outcomes