Day 1

Hosted at the Paramount White Box at 1515 Broadway, CIMM Summit East will bring together top executives in media, advertising, technology and measurement for a day of discussions, debates and exclusive research presentations.

Apr
3

CTV Data & the Future of Measurement

Panel

CTV data has emerged as a critical input for syndicated audience measurement solutions, however, there are widely varying opinions on how to best unlock the power of this data with significant future implications for differing approaches. The future of CTV audience measurement is in our hands right now, join a panel of leading industry experts to discuss the strategies, challenges, and innovations shaping this future.

Molly Poppie Global Head of Data Strategy, Nielsen
Caroline Horner Principal Consultant, Lift Analytics
Tony Marlow Chief Marketing Officer, LG Ads
Jon Watts (Moderator) Managing Director CIMM

View Event →
Apr
3

Local Measurement, Streaming & Political Advertising

Panel

A discussion about the factors impacting local measurement (especially with streaming) and how the 2024 elections are sparking innovation on that front. Panelists will cover industry projections and forecasts for political ad sales – as well as some of the advancements needed to help facilitate the increased spend.

Chris Vail VP, Political Advertising Sales, Effectv
Justin Rosen SVP, Data & Analytics, Ampersand
Aziz Rahimtoola CEO, Sabio Holdings
Christopher Martinez OTT | Director of Sales, Hearst Television
Tamkea Kee (Moderator) Deputy managing Director CIMM

View Event →
Apr
3

Buy-Side Readiness for Transacting in the Advanced Advertising Market

Panel

We’re officially in a multi currency market, but in advance of this year’s Upfronts, the 4A’s recently concluded that alternative currencies “were not ready” for transacting en masse -- at least from an age and demo perspective. So what gives? This discussion will contextualize the work being done on the buy side for advanced advertising to see how it measures up against the work that’s already been done by media sellers. 

Jon Watts (Moderator) Managing Director, CIMM
Drew Kane Chief Transformation Officer, Mediaocean
Sean Cunningham President & CEO, VAB
Laurie Crowley SVP Group Director Investment, Havas

View Event →
Apr
3

CIMM Soapbox: Your Take on the Future of Measurement

Presentation

With well over four decades of expertise (including work as the Chair of CIMM’s Ad Measurement & Multicurrency working group) industry luminary Howard Shimmel offers a nuanced take on measurement: Where it’s been, where it is today, and where it needs to go

Howard Shimmel Head of Strategy, datafuelX

View Event →
Apr
3

Who Needs Measurement? Buyers Want Outcomes

Panel

Reach and frequency are dead. Not really, but the industry is increasingly converging around a new benchmark for video ad success: outcomes. But not all outcomes are created equal -- and not all companies are ready to deliver outcome-based results. Media buyers and technology platforms face off in this discussion about the metrics that really matter. 

Speakers
Tameka Kee Deputy Managing Director, CIMM
Clarissa Season Chief Experience Officer, Annalect
Kevin Krim CEO, EDO
Dave Helmreich Global Chief Commercial Officer, Innovid
Bharad Ramesh Executive Director, Research & Investment Analytics, GroupM
Mark Zagorski CEO, DoubleVerify

View Event →
Apr
3

Evolve or Evaporate: Can Measurement Keep Up with Streaming?

Panel

The CEOs of the “big four” currency-grade measurement providers will share their perspectives and predictions for the US measurement and currency landscape at a time of tremendous change for the industry. 

Speakers
Jon Watts Managing Director, CIMM
Karthik Rao CEO, Nielsen
Jon Carpenter CEO, Comscore
Peter Liguori Executive Chairman, VideoAmp
Sean Muller Founder & CEO, iSpot

View Event →
Apr
3

Intro & Kickoff

Presentation

The CIMM team kicks off the day with an overview of the agenda,
as well as highlights from CIMM’s in-market research projects.  

Speakers
Tameka Kee - Deputy managing Director CIMM
John Watts - Managing Director CIMM

View Event →