Panel

Reach and frequency are dead. Not really, but the industry is increasingly converging around a new benchmark for video ad success: outcomes. But not all outcomes are created equal -- and not all companies are ready to deliver outcome-based results. Media buyers and technology platforms face off in this discussion about the metrics that really matter. 

Speakers
Tameka Kee Deputy Managing Director, CIMM
Clarissa Season Chief Experience Officer, Annalect
Kevin Krim CEO, EDO
Dave Helmreich Global Chief Commercial Officer, Innovid
Bharad Ramesh Executive Director, Research & Investment Analytics, GroupM
Mark Zagorski CEO, DoubleVerify