Metrics, Media Trading & Market Caps in the Streaming Era

Name: Metrics, Media Trading & Market Caps in the Streaming Era — CIMM East
Start: 2024-04-03T09:15:00-0400
End: 2024-04-03T09:35:00-0400

Wednesday, April 3, 2024
9:15 AM 9:35 AM

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Fireside Chat

Join two leaders at the forefront of media and advertising innovation for a discussion on the future of measurement, metrics, currency and trading in the TV and video market.

Speakers:
John Halley President, Paramount Advertising
David Cohen CEO, IAB

Metrics, Media Trading & Market Caps in the Streaming Era

Intro & Kickoff

Evolve or Evaporate: Can Measurement Keep Up with Streaming?