Panel

We’re officially in a multi currency market, but in advance of this year’s Upfronts, the 4A’s recently concluded that alternative currencies “were not ready” for transacting en masse -- at least from an age and demo perspective. So what gives? This discussion will contextualize the work being done on the buy side for advanced advertising to see how it measures up against the work that’s already been done by media sellers. 

Jon Watts (Moderator) Managing Director, CIMM
Drew Kane Chief Transformation Officer, Mediaocean
Sean Cunningham President & CEO, VAB
Laurie Crowley SVP Group Director Investment, Havas